Terms & conditions

Who we are

Curate is operated by Curate Walls Ltd, a company registered in England and Wales (company number 17412020) with its registered office at 167-169 Great Portland Street, Fifth Floor, London W1W 5PF. You can reach us at team@curatewalls.com. In these terms, “Curate”, “we” and “us” mean that company.

1. Accepting these terms

By using Curate you agree to these terms. If you don’t agree, please don’t use the service. We may update these terms. Material changes will be notified by email or an in-app banner before they take effect.

2. Your account

You must be at least 13 to use Curate, with or without an account. Most people design a wall as a guest and never sign up, so this applies to the planner itself, not only to signing up.

If you do create an account, you’re responsible for keeping your login credentials secure. One person, one account. Tell us promptly if you suspect unauthorised access.

3. Acceptable use

• No uploading content you don’t have rights to.
• No attempting to circumvent security, rate limits, or access controls.
• No scraping, mass-downloading, or reselling artwork accessed through Curate.
• No using Curate to harass, defame, or infringe the rights of others.
• No bots, scripts, or automated tools driving the planner or the AI features.

Photos with other people in them. A room photo should show the wall, not the people in front of it. If a photo you upload shows anyone other than you, you confirm you have their permission to upload it. We ask because a photo of someone’s home can say more about them than they meant to share, and once you have uploaded it we are the ones holding it.

Fair use. Curate is built and priced for one person planning their own walls, or one retailer serving their own shoppers. Please keep your use to what that could reasonably account for. The AI features cost us real money per request, so if usage on an account looks abnormal in volume or frequency we may limit AI requests or throttle the account under section 10 while we look into it.

4. Intellectual property

You keep all rights to artwork and photos you upload. You grant Curate a limited licence to store, display, and process them so we can render your designs. Curate’s brand, UI, and codebase remain ours.

Curate® is a registered trade mark in the United Kingdom (trade mark number UK00004377186), registered for the classes covering our software and services. Merchants using Curate keep their own brands, and nothing here grants a licence to use ours beyond displaying it where the service does so itself.

Third-party artwork shown in the catalogue remains the property of its respective retailers, artists, and museums. You buy prints directly from those partners. Curate is a discovery and design tool, not the seller of record for most items.

5. Affiliate links & third-party retailers

Many “Get this wall” links route through affiliate networks (for example Awin or CJ) and Curate may earn a commission on qualifying purchases. This does not change the price you pay. Retailer returns, shipping, and warranty terms are theirs, not ours.

6. Payments

Print purchases happen on the retailer’s own checkout. Where a retailer has configured an embedded checkout integration, their checkout is rendered inside an iframe on a Curate page. Card details and payment data are never seen by Curate.

Curate’s own merchant subscription billing is processed by Stripe Payments Europe, Ltd. (for EU/UK customers) or Stripe, Inc. (for other regions). For merchant subscriptions, the billing cycle, trial length, and renewal behaviour are shown on the checkout page and in your billing portal. UK VAT is added where applicable; VAT invoices are available in the billing portal. Refunds follow Stripe’s standard rules unless otherwise stated.

6a. Custom domains (merchant feature)

Merchants on a paid plan may configure a vanity hostname (e.g. curate.yourbrand.com) by adding a CNAME and a TXT verification record. By configuring a custom domain, you confirm that you control DNS for the hostname and acknowledge that the hostname appears in DNS query logs at our DNS provider. We do not log queries from end users beyond what is required to route requests.

7. AI features

Curate uses AI to read a room photo, estimate the size of your wall, suggest a style, and recommend prints. Those are estimates and suggestions. They are not measurements, and they are not professional design advice.

Two things follow from that, and both matter before you spend money. Measure your wall yourself before you buy. Our estimate is inferred from a photograph and it can be wrong. And check the print’s size, colour, and framing on the retailer’s own product page before ordering, because a print on your screen is not a print on your wall.

AI suggestions are generated automatically and we don’t review them one by one. To the extent the law allows, we’re not liable for a purchase made on the strength of an AI estimate or suggestion alone.

8. Liability

Curate is provided “as is”. To the fullest extent permitted by law, we’re not liable for indirect or consequential loss. Our total liability for any claim is capped at what you paid us in the 12 months preceding the claim, or £100 if that amount is lower. Nothing here limits liability for fraud, death, or personal injury caused by our negligence.

If you are a consumer, nothing in these terms affects your statutory rights, and no limit or exclusion above applies to the extent the law does not allow it.

9. Your indemnity

If something you upload or do on Curate leads a third party to bring a claim against us, you agree to cover the reasonable costs of dealing with it. That covers claims about the artwork or photos you upload, claims by or about people shown in a photo you upload, and any use of Curate that breaks section 3.

This is about content and conduct that are yours, not about how Curate itself works: it does not apply where the claim arises from our own act or omission. If you are a consumer, it is limited to losses we actually incur that were caused by your breach, and nothing in it affects your statutory rights.

10. Changes and termination

You can delete your account at any time from Account settings. Deletion is immediate. We may suspend or terminate accounts that breach these terms. Where we shut down a paid tier, we’ll pro-rate any unused subscription time.

We may also suspend access, or limit the AI features on an account, where we reasonably believe that continued use is creating a security risk, a legal risk, or unsustainable cost to the service, including where use breaches section 3. Suspension is there to protect the service, not to punish you: we’ll tell you what triggered it and what would lift it, and if we suspend a paid account for more than a few days we’ll pro-rate the affected time.

11. Governing law

These terms are governed by the laws of England & Wales and subject to the exclusive jurisdiction of its courts.